Why This One Ingredient Is So Powerful For Your Curls

Those with curly hair know it’s imperative to keep your textured tresses hydrated. However, finding products that can keep curls moisturized all day is often a challenge. That’s where Maui Moisture comes in. The haircare brand makes it easy to care for curls by infusing every product with powerhouse ingredients. Maui Moisture mainly relies on one dynamic ingredient to boost moisture—aloe vera. The ingredient is perfect for curly textures as it hydrates and protects hair from damage. Ahead, Maui Moisture’s global research and development associate director Ana Carolina Nogueira breaks down the science behind aloe vera and why it’s beneficial for curly hair. Keep scrolling to learn more.

What Is Aloe Vera?

For centuries, the clear gel from aloe vera plants has been used for medicinal and beauty benefits. But what is aloe vera exactly? “There are various aloe species, and aloe vera is considered the most potent, commercially important, and most popular plant researched,” Nogueira says.

According to Nogueira, several composition factors make aloe vera a sought-after ingredient. “Aloe vera has a very high water content (approximately 90%),” she says. “Various parts of the plant contain approximately 75 nutrients and 200 active compounds, including amino acids, sugars, enzymes, vitamins, and minerals. The plant thrives in desertic conditions and has a high water retention ability, being extensively used as a moisturizer and in traditional medicine for its healing properties.”

The Benefits of Aloe Vera for Curly Hair

According to Nogueira, aloe vera is beneficial for all hair types. “It helps keep hair moisturized,” she notes. “Due to its antioxidants properties, it can help protect hair from damage caused by sun exposure and strengthen the hair when applied as a leave-in.”

Though it has universal appeal, it is an especially powerful ingredient for curly hair. “Since curly hair is naturally more porous and prone to dryness compared to straight hair, using products containing aloe vera helps maintain and increase hair moisture and protect from damage,” Nogueira says.

The Best Maui Moisture Products For Curly Hair

Every Maui Moisture product boasts aloe vera as the first ingredient for the above reasons. Every time you wash or style your hair with one of the brand’s products, the aloe-infused formula boosts moisture, restores shine, and controls frizz. “Maui Moisture uses pure aloe vera that is reconstituted to offer the best benefits of the plant through a controlled manufacture process,” Nogueira points out. “On top of that, aloe vera is blended with conditioning agents to boost the Maui Moisture formula benefits and support the needs of different hair types.”

Below, scroll through some of the best Maui Moisture products for curly hair. After trying each one, they’ll quickly become the stars of your wash-day routine.

Maui Moisture Curl Quench + Coconut Oil Shampoo $6.97-$9.79

Many shampoos strip curly hair of its natural oils. The Curl Quench + Coconut Oil Shampoo does the opposite as it packs moisture into your hair as you wash it. It’s formulated with a blend of nourishing coconut oil, papaya butter, and plumeria extract. Massaging this shampoo into your hair will help detangle, defrizz and define your curls while enhancing softness and body.

Maui Moisture Gentle & Lightweight Flaxseed Conditioner $6.97-$7.09

Conditioner is an integral part of every curly hair routine, and the Gentle & Lightweight Flaxseed Conditioner doesn’t disappoint. The lightweight conditioner is loaded with aloe vera, flaxseed oil, and coconut water. This powerhouse blend helps invigorate freshly washed curls without weighing them down.

Maui Moisture Nourish & Moisture Coconut Milk Curl Foam Mousse $6.97-$7.09

Mousses work like magic on curly hair. Applying a few pumps of the Maui Moisture Flexible Hold + Coconut Milk Curl Foam Mousse to damp hair will instantly enhance your coils. This lightweight, no-crunch mousse helps moisturize, define your curls, and reduce frizz.

Maui Moisture Curl Quench + Coconut Oil Ultra Defining Gel $6.97-$7.09

Some hair gels can leave curls dry and dull. Maui Moisture specifically developed its gels to provide definition and hydration. The Curl Quench + Coconut Oil Ultra-Hold Gel helps tame frizz and moisturize curls (without leaving behind any stickiness or crunchiness).