7 Danish Brands Every Fashion Editor I Know Wears

I guarantee that if you asked to look in any fashion editor’s wardrobe right now, you’d spot at least one Danish brand. Over the past few years, the country’s influence over how we get dressed cannot be understated. From older brands that have been given a makeover to newer designers that have become Instagram favourites, it’s hard to ignore the impact this part of Scandinavia has had on the fashion industry. With Copenhagen Fashion Week having come to an end, we’ve looked at all the brands that we honestly can’t get enough of. 

We often think of Scandinavian style as being a homogenous minimalist style, but that’s actually not true. While Swedish people might opt for a more minimalist, pared-back look, over in Denmark, and Copenhagen, in particular, there’s a shift towards prints and colours. There are plenty of influencers who prove this too. From print queen Nnenna Echem to Emili Sindlev, who loves to clash colours with sparkles, there’s no shortage of Scandinavians opting for the more out-there looks. It’s this eclecticism that has absolutely shone through the most recent trending fashion labels coming out of Denmark. Keep scrolling for a look at the brands we love and what we want to shop.

Where would we be without Ganni? Honestly, it’s almost hard to imagine what the fashion landscape looked like before it became so ubiquitous. But the fact that it’s so popular hasn’t deterred anyone from shopping the brand. 

Key Piece: There are so many to choose from. For a while it was the T-shirts, then the balloon-sleeve jumpers, then the oversized-collar shirts. But perhaps, for me, it has to be one of the dresses.