Holy grails, cult favorites, desert-island musts—whatever you call them, these are the products that are celebrated for being effective, high-end, and covet-worthy (think: Nars Orgasm blush, Diorshow mascara, and Clé de Peau concealer). But sometimes a girl’s gotta save before she can splurge. And if you don’t want to break the bank in order to get a killer makeup look, that’s where drugstore dupes come in. Whether you can’t afford the originals or want to stock up on some knock-around alternatives to the real thing for travel and life, there’s a dupe for that, and today, we’re sharing the best. Keep scrolling to save!
Smashbox Photo Finish Foundation Primer is a gold standard when it comes to makeup primers, and NYX Studio Perfect Primer carries the same cachet in the drugstore world. It glides on like silk and leaves a smooth, even, plumped-up canvas for perfected makeup. It also comes in multiple shades: Clear for a true dupe and green and lavender for the added bonus of color correction.
Beauty and bronzer devotees worship Estée Lauder Bronze Goddess Powder Bronzer for the natural, luminous glow it provides, perfectly balancing pigmentation with shimmer. While it’s certainly worth the hype, you don’t have to pay a hefty price for the same results. Rimmel’s Natural Bronzer creates the same sun-kissed effect with an easily-blendable matte finish that, most importantly, is far from orange and a fraction of the price.
Make Up For Ever Ultra HD Invisible Cover Foundation blows people away with its ability to blur imperfections for a flawless, soft-focus finish that looks airbrushed. Revlon’s PhotoReady Airbrush Effect Makeup is a full-coverage liquid foundation with light-reflecting particles that give skin a similar poreless, flawless appearance.
Mention dark circles and there isn’t a makeup artist, beauty editor, or product junkie around who won’t immediately recommend Yves Saint Laurent Touche Éclat Radiant Touch All-Over Brightening Pen. Unfortunately, the high-performer comes with a hefty price tag, and Maybelline’s Dream Lumi Touch Highlighting Concealer just so happens to be the reigning drugstore dupe for concealing and brightening the under-eye area like the magic retoucher that is Touche Éclat.
It’s the universally flattering peachy-pink hue that makes Nars’ Blush in Orgasm such a power player, and Milani’s Baked Powder Blush in Luminoso is a close copy that errs slightly more on the peach than pink side for less than half the cost.
Celebrity makeup artist Amy Orseman (otherwise known as the woman behind Emma Roberts’ always next-level looks) let us in on this little secret. Neutrogena’s Healthy Volume Mascara has a similar fat, bristly brush to that of Dior’s Diorshow Mascara to coat lashes with insane amounts of lush volume.
Lancôme Artliner Precision Point Eyeliner has a soft, foam tip that makes achieving a saturated, crisp cat-eye a cinch. L’Oréal Paris Infallible The Super Slim Liquid Eyeliner has a similar fine-point felt tip that glides seamlessly and enables comparable precision. The felt liner is also a great option for makeup newbies thanks to its low price point and precise tip.
We’ve heard many a makeup artist proclaim Clé De Peau Beaute Concealer as one of the best (if not the best) concealers they’ve ever come across. At $73, you definitely get the quality you’re paying for (and who can really put a price on making dark spots and blemishes disappear?). But if it’s not in the cards, Boots No7 Stay Perfect Blemish Cover is an affordable favorite with a creamy texture and the ability to hide imperfections.
Clinique Chubby Stick Moisturizing Lip Colour Balm offers moisturizing color with a subtle sheen, making it a favorite among beauty insiders. Revlon ColorBurst Balm Stain delivers a similarly soft, stained color in an emollient balm.
Keep scrolling to shop all of the individual products—dupes and originals—below!