Francesca’s: Free To Be You. A brand purpose starts with customers

Free To Be You

It starts with all customer. Inspiring discovery so that the world unites around the power of individuality. Francesca’s brand mission is to deliver unique,free-spirited fashion and lifestyle products & create a space to amplify the voices of everyone seeking self-expression.


francesca’s® is a boutique carrying limited quantities of extraordinary specialty handpicked items at an affordable price.

Known for offering unique, free-spirited fashion, jewelry and lifestyle products for over 20 years, francesca’s mission is to inspire discovery and celebrate individuality. The brand purpose #FreeToBeYOU starts with their customer. By creating a space to amplify the voices of everyone seeking self-expression they hope to play a small part in uniting the world around the power of originality.


What started as a single boutique in Houston, TX has now expanded to 460 boutiques in 48 states and two ecommerce sites

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