Here’s How 8 Women Are Styling August’s Hero Buys

Here at Who What Wear, we love discovering a hero buy. You know, the kind of item that pops up on your feed over and over again, worn by people whose style you adore. I like to imagine the cult item with a Sisterhood of the Traveling Pants vibe, appearing in one location and then another, styled in different ways on different people and looking chic all the same.

This month, in particular, it feels as if two very specific hero buys have become virtually omnipresent online. The first is Arket’s Striped Cotton Jumper, which has become a choice staple for chic Londoners on days when the weather just won’t cooperate, and the second is Rixo’s Rickie Printed Shirt, which has been seen on those lucky enough to escape for some sun.

While the two items are drastically different (one is a classic staple, and the other is a fun statement piece), they’ve both managed to gain equal traction, and I’m willing to bet it’s because of their innate versatility. Each time I stumble across the two items, the women wearing them have managed to make them wholly their own, adding a personal flair to the outfit.

With this in mind, I reached out to the women I’ve spotted wearing these looks to find out exactly what they love about the items and ask for a few styling tips (of course). Keep scrolling to see how Marianne Smyth, Aïda Badji Sané, Francesca Saffari and our very own Emma Spedding are wearing Arket’s striped jumper, and then read on for Monikh Dale’s, Jo-Ann Alari’s, Rachael Clifton’s and Sharena Chindavong’s styling tips for Rixo’s fun printed shirt.


Arket Striped Cotton Jumper

Marianne Smyth

Autumn Hero Buys: Arket’s Stripe Cotton Jumper



“For me, a capsule wardrobe is never complete until some form of knitted striped jumper is thrown in the mix. I love my Arket jumper, as it’s oversized yet still retains that feminine touch with the V-shaped neckline. At the moment, during this colder spell, I’ve been throwing it on with loose linen trousers, and come winter, I’ll style it up with wool coats and leather straight-leg trousers.”

Arket Striped Cotton Jumper
Striped Cotton Jumper
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