Do you follow Andrea Cheong on Instagram or TikTok? If you don’t, you should! She has become the trusted and approachable authority in an arena that many find daunting to step into: sustainable fashion. Breaking it down into bite-size pieces of information one can easily digest and use for more sensible shopping tactics in the future, Andrea’s Mindful Monday Method is an absolute must-view if you want to be a more conscious consumer of fashion. With her wealth of knowledge and very good taste, it’s no wonder we had to knock on her virtual door. Join Andrea each Friday on Who What Wear UK’s TikTok channel (@whowhatwear.uk), where she’ll be dissecting the latest trends and shopping phenomena. Last week, she showed you a more sustainable Lunar New Year shopping list. This week, she brings you her edit of the 5 best sustainable denim brands.
Andrea wears jeans by Frame
Let’s make this clear: the most sustainable jeans you can get are the ones straight from your wardrobe. The next best thing would be secondhand. Denim has a reputation for being one of the most unsustainable garments. The process uses an astonishing amount of H20—just try to picture 10,000 litres. You probably can’t. So that’s why they say to picture 13 years worth of drinking water for an individual. Then there’s the dyeing of denim, which often involves toxic dyes that pollute waterways. Oh, it doesn’t end there. Often, our favourite wardrobe essential is made with more elastane than “necessary”. While elastane may provide some comfort, it’s not considered a sustainable addition to what would otherwise be a natural fibre because it’s not biodegradable and is derived from fossil fuel production. However, if you’re inclined to a little stretch in your jeans, look for up to 2% elastane and opt for recycled options wherever possible.
That’s a lot to get our heads around. But if the thrifting didn’t work out for you and you really do need a new pair of jeans, then here are the five denim brands that are doing their best for the planet.
Andrea wears Frame jeans
Frame is already a firm favourite among the fashion crowd but its offering of eco-conscious options is relatively new. It’s really the recent partnership with Candiani that has the true denim obsessives sitting up in their chairs. This is a Milan-based textile mill that’s known for its high quality and leading the way with sustainable innovations, such as creating stretch denim that degrades in just six months. I absolutely love the Oversized Button Detail Denim Pant with exaggerated cuffs. I’d wear this with tube socks and chunky loafers or a black stompy boot.