Life Style

The 13 Best Jones Road Beauty Products of 2023

Jone Road Beauty Products

When makeup legend (icon, superstar, beauty guru—take your pick) Bobbi Brown launched her new beauty line in 2020, we did a happy dance. After exiting her eponymous line in 2016, Brown put all her efforts into developing this entirely fresh, clean—every product is free of 2,700 questionable ingredients—beauty brand. Jones Road Beauty is about streamlining your beauty routine, offering a curated collection of makeup and skincare essentials.

Jones Road products from the brand have gone viral on TikTok and become must-haves for anyone—including those with mature skin—who wants that no-makeup makeup look. When put to the Byrdie beauty test, the Miracle Balm received high marks for hydration, glow effect, and blend-ability. With every new launch, including a creamy melt-on-skin bronzer that gives luminous glow, the line continues to impress us. What’s more, we love the every formula is free of sulfates, petroleum, PEGs, EDTA, or BPA, which makes it gentle enough for sensitive skin.


Jones Road Beauty Miracle Balm

Jones Road

A true makeup-skincare hybrid, this creamy balm (it’s filled with jojoba seed and argan oils, plus vitamin E) adds the perfect amount of moisture to your skin while also reflecting light to leave skin perfectly glowy. But there’s a color component, too; along with a clear version, three shades are available that impart a subtle tint. “At $38, this isn’t the most affordable product,” says Byrdie contributor, Joline Buscemi. “But I think there is something special about the Miracle Balm and the way it gives off a no-makeup, makeup look. That makes it worth it if you have room in your budget to treat yourself.” That means it works great solo for a no-makeup-makeup vibe but is also perfect layered over foundation.

Price at time of publish: $38

Type: Cream blush | Cruelty-Free: Yes

Jones Road Miracle Balm
Jones Road Beauty The Bronzer

Jones Road Beauty

This launch was two years in the making. It’s a buildable bronzer that comes in powder form, but the texture is silky and like other products in the range, is developed to melt into skin, so it won’t crease. We love that it goes on sheer, but is pigmented enough to create a natural contour and can even color correct. It comes in seven shades to work across a range of skin tones and types.

Price at time of publish: $35

Bronzer | Cruelty-Free: Yes

Jones Road Beauty What the Foundation

Jones Road Beauty

This is hybrid of a tinted moisture balm and foundation, and is buildable so you can dial up the right type of coverage where needed. Infused with jojoba oil and sodium hyaluronate (a pure form of hyaluronic acid), it’s ultra moisturizing while also nourishing the skin. “I love to blend this all over my face—I use my fingers for a truly low-maintenance application,” says Jill Di Donato, Byrdie senior commerce editor. “The skin feel is luxe and silky. So easy to wear. I’ll then go over with my pinky any blemishes and those red blood vessels that creep out from my nostrils. The overall look is flawless and natural, which is totally what I’m after. Who wants to feel like they’re wearing a face covered in foundation? Certainly, not me.”

Price at time of publish: $44

Type: Foundation | Cruelty-Free: Yes

Jones Road Beauty Cool Gloss

This is nothing like your momma’s lip gloss. It’s not in the least bit tacky or sticky, just super moisturizing with the perfect level of shine. It also works beautifully dabbed on cheeks as a swap for highlighter or blush. Bonus points for the addition of peppermint oil that makes it feel and taste refreshingly minty and the subtle plumping effect.

Price at time of publish: $22

Type: Lip gloss | Cruelty-Free: Yes

Jones Road Beauty Miracle Cream

Perfect for those with dehydrated skin, this packs a ton of moisture; credit a trifecta of shea butter, sunflower seed oil, and vitamin E. It’s super thick, so make sure to warm up a small amount in between your hands to help it better melt into the skin. You can use it pre-makeup or slather on a thicker layer as an overnight moisturizing mask of sorts.

Price at time of publish: $38

Type: Moisturizer | Cruelty-Free: Yes

Jones Road The Mascara

Jones Road

The aptly-named fringe-enhancer is ‘the’ only mascara you’ll need. One swipe separates, lifts, and volumizes lashes, and the curved wand makes sure every hair is perfectly coated. The formula is also super flexible and soft, meaning you can easily layer it if you crave a bolder look without having to stress out about flakes or smudges. “I’ve tried a lot of mascaras, jumping around to whatever catches my eye when I need to pick up a new tube,” says Byrdie contributor, Joline Buscemi. “So when I say I was impressed at first swipe—that means something. Immediately, my lashes were fully coated and lifted without using an eyelash curler.”

Price at time of publish: $26

Type: Mascara | Cruelty-Free: Yes

jones road the mascara
Jones Road Beauty Sparkle Wash

This liquid eyeshadow is reminiscent of the old-school Bobbi Brown Shimmer Brick in the best way possible. It’s perfectly shimmery and dimensional, without ever veering into garish glitter territory, even if you want to amp up the intensity and add coat after coat. Regardless, it never budges or creases, and all of the five colors are beautiful and wearable.

Price at time of publish: $24

Liquid eyeshadow | Cruelty-Free: Yes

Jones Road Beauty Just A Sec

The other shadow option in the line boasts a weightless and whipped texture that feels cushiony as soon as it goes on. The color (also crease-proof) is sheer and luminous, great for working across your entire lid; the lightest shade, ‘linen,’ also looks beautiful dabbed on as a highlighter on the brow bone and on the inner corners of the eyes.

Price at time of publish: $26

Eyeshadow | Cruelty-Free: Yes

Jones Road Beauty The Hippie Stick

Swipe this chunky stick onto any spots that need a hefty dose of moisture, be that on your hair, face, or body. A trifecta of heavy-hitting hydrators—sunflower seed oil, coconut oil, and shea butter—make it ultra-rich and creamy, ideal for knocking out even the driest spots on elbows and heels. Happy reviewers also rave about the fresh and clean scent (that’s entirely naturally derived, of course).

Price at time of publish: $32

Moisturizer | Cruelty-Free: Yes

Jones Road Beauty The Best Pencil

The name pretty much says it all. Taking a cue from the simple, dense liner pencils of the ‘70s, this formula is still totally modern, gliding on seamlessly (and, of course, boasting a squeaky clean ingredient list). Plus, unlike so many eyeliner pencils we’ve tried in our day, this one somehow works equally well for creating crisp, graphic shapes as it does smudge out for a smokey effect as it does layered with shadow.

Price at time of publish: $22

Eyeliner pencil | Cruelty-Free: Yes

Jones Road Beauty Eye Cream

Macadamia seed oil is the star of the show, noteworthy for being non-comedogenic, a significant plus for delicate skin. A tiny amount of this eye cream is all you need to deliver plenty of moisture to the delicate skin around your peepers. There’s also a natural, plant-based sugar in the mix that both hydrates and offers antioxidant protection, always a good thing. Fun fact: You can also dab it onto dry lips.

Price at time of publish: $34

Eye cream | Cruelty-Free: Yes

Jones Road Beauty The Face Pencil

We know what you’re thinking—a pencil, for your face? Believe it. This one is not in the least bit dry and doesn’t tug on the skin. Instead, it’s ideal for covering up anything and everything that needs covering, from redness to brown spots to dark circles.  It comes in a nice array of 25 shades, though all have a clear base to ensure there are never any chalky undertones that show through.

Price at time of publish: $25

Face pencil | Cruelty-Free: Yes

Jones Road Beauty The Oil Stick

This is another hydrating stick. Think of this one more as a solid face oil. It too is packed with skin-loving oils (including apricot, jojoba, rosehip, and sunflower) and makes skin instantly supple and imparts a beautiful luminosity, too. This one is especially great for your complexion and can easily be swiped on all over or just dabbed strategically onto certain spots.

Price at time of publish: $26

Highlighter | Cruelty-Free: Yes

What to Look For in a Jones Road Product


Jones Road Beauty is a cruelty-free brand. Its products are also free of 2,700 potentially harmful ingredients, including phthalates and sulfates. If you’re someone with sensitive skin, this could be helpful for you in preventing irritation and redness.


Jones Road is rooted in simplicity, and the colors it offers follow suit—the products tend to stick to more neutral and pink tones for eye and lip products, which makes them easy to incorporate into your daily makeup routine. The brand’s website also features a shade matching tool that recommends face, eye, and lip colors based on the information you submit.


Jones Road offers two product kits. The Jeanne Kit is inspired by Brown’s relationship with her makeup assistant and is a collaboration between the two. The Start-Up Kit includes the essentials for a quick and easy makeup look.


  • Is Jones Road made by Bobbi Brown?

    Yes, Bobbi Brown launched the brand in 2020. It’s named after a popular street in the Hamptons.

  • Is Jones Road good for mature skin?

    Yes. Because the line is infused with natural plant oils, it is hydrating for mature skin. However, the line is formulated for all skin types.

  • Is Jones Road natural?

    Yes. Every formula is free of phythates, sulfates, petroleum, PEGs, EDTA, or BPA, which makes it a good choice for those who gravitate to natural makeup.


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