Life Style

The Contents of Jamie Genevieve’s Makeup Bag Cost £261—Here’s What’s Inside

If you’ve ever wanted to know what’s really inside the makeup bags of the most stylish women in the industry, you’re in luck. We’ve created a new column—Inside My Makeup Bag—to uncover the beauty products our fashion friends genuinely keep in their daily rotations and how much their stashes actually cost. I’ll be delving inside their bags on your behalf and totting up every item in there, from the most expensive to the cheapest. Not only will you be left with an incredible shopping list, but you’ll get a realistic price tag to boot. Is there someone whose makeup bag you’re dying to see? Slide into my Instagram DMs with your requests, and I’ll see what I can do. This month, we’re going inside the everyday makeup bag of content creator, makeup artist and Vieve founder Jamie Genevieve. 

Jamie Genevieve Makeup Bag Favourites

Photo:

@jamiegenevieve

With over 1.4 million followers on Instagram and over 990,000 subscribers on YouTube, Jamie Genevieve is well and truly up there when it comes to influential voices in the beauty industry. Starting out working on the Illamasqua counter at Debenhams in Glasgow, Genevieve turned her attention in 2014 to YouTube, where her makeup tutorials quickly earned her a loyal following. And while Genevieve continues to serve up beauty looks on her social platforms, alongside lifestyle vlogs, the entrepreneur has most recently turned her attention to her very own beauty brand, Vieve. 

Photo:

@jamiegenevieve

Inspired by the connection with Genevieve’s social media audience, Vieve is a truly hardworking makeup brand with beautifully pigmented, blendable formulas that work for all skin tones. “I love hearing about everyone’s unique relationship with beauty, their individual stories and the positive impact makeup can have,” Genevieve explains. “You can wear [Vieve] your way, from easy modern neutrals to experimental looks that express your individuality.” Impressing both her followers and the industry itself with the quality formulations and impressive results, Genevieve has plenty more to offer when it comes to makeup. 

But what are the products that Genevieve herself swears by on a daily basis? From radiance-boosting skincare to glowy makeup staples, Genevieve’s makeup bag is an homage to luminous skin—and I couldn’t be more on board. Totalling £261, it’s a brilliant edit of beauty essentials.

Keep scrolling to see exactly what products Jamie Genevieve swears by and to shop her makeup-bag favourites for yourself.

Jamie Genevieve’s Makeup-Bag Essentials

Jamie Genevive makeup bag essentials

Photo:

JAMIE GENEVIEVE X WHO WHAT WEAR

1. Vieve The Essential+ Makeup Bag

Photo:

@jamiegenevieve

“I created this makeup bag to be the home for my everyday skincare and makeup. So great for keeping my desk tidy, products organised and for travelling!”

Vieve The Essential+ Makeup Bag
Vieve
The Essential+ Makeup Bag
£25
Shop Now

2. Fresh Rose Deep Hydration Facial Toner

Photo:

@jamiegenevieve

“The most decadent toner I’ve ever used. I shake a few drops on to my bare hands and pat into my skin before any other skincare. It’s really gentle and softening. Plus, it feels like a treat with the real rose petals in the formula.”

Fresh Rose Deep Hydration Facial Toner
Fresh
Rose Deep Hydration Facial Toner
£21
Shop Now

3. La Roche-Posay Anthelios Sun Cream SPF50

Photo:

@jamiegenevieve

“I’ve used this SPF for years now. I always go back to it because it works great under makeup and gives my skin a really nice finish.”

La Roche-Posay Anthelios Ultra-Light Invisible Fluid Sun Cream SPF50
La Roche-Posay
Anthelios Ultra-Light Invisible Fluid Sun Cream SPF50
£18
Shop Now

4. SkinCeuticals H.A. Intensifier Serum

Photo:

@jamiegenevieve

“This is a dream product for adding hydration to skin. I use this day and night after my toner and haven’t had any dry-skin issues since I brought it into my routine.”

SkinCeuticals H.A. Intensifier Serum
SkinCeuticals
H.A. Intensifier Serum
£90
Shop Now

5. Vieve Skin Nova

Photo:

@jamiegenevieve

“This has been secretly in my makeup bag for months! I use this as a moisturiser in my skincare routine, a primer under makeup to give a gorgeous glow that lasts all day, and I mix it with foundation to sheer it out. It has beautiful ingredients at an active level that will make all skin types radiant.”

Vieve Skin Nova
Vieve
Skin Nova
£27
Shop Now

6. Nars Radiant Creamy Concealer

Photo:

@jamiegenevieve

“A fail-safe concealer that I use personally and have in my kit. I think this product must be in 90% of makeup bags up and down the country—it’s a classic!”

Nars Radiant Creamy Concealer
Nars
Radiant Creamy Concealer
£25
Shop Now

7. Vieve Sunset Blush in Sorbet

Photo:

@jamiegenevieve

“Award-winning for all the right reasons, Sunset Blush adds life to complexions—especially the shade Sorbet! I love to use a little on my temples and across the bridge of my nose for a youthful look.”

Vieve Sunset Blush in Sorbet
Vieve
Sunset Blush in Sorbet
£23
Shop Now

8. Urban Decay Lash Freak Mascara

Photo:

@jamiegenevieve

“This mascara adds length, volume, curl and really doesn’t budge. Freaky brush but once you get the hang of it, you’ll love it.”

Urban Decay Lash Freak Mascara
Urban Decay
Lash Freak Mascara
£22
Shop Now

9. Vieve Modern Lip Definer in Brat

Photo:

@jamiegenevieve

“I use lip liner every single day—it’s an absolute essential for me. This shade is my perfect ‘your lips but better,’ and the formula allows me to play with my lip shape.”

Vieve Modern Lip Definer in Brat
Vieve
Modern Lip Definer in Brat
£15
Shop Now

10. Vieve Lip Dew

Photo:

@jamiegenevieve

“A glossy lip oil that doubles up as a night treatment. I use a little to get a lip balm effect or apply a glossy layer for super-juicy, hydrated lips. Try a lip look using just this and your lip liner—you’ll love it.”

Vieve Lip Dew
Vieve
Lip Dew
£17
Shop Now

Up next, 10 autumn makeup looks that everyone will be wearing.

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