Life Style

The One Product You Should Buy From the Buzziest Skincare Brands

Skincare hype is really hard to ignore. When a brand or product manages to cut through the cluttered market and capture consumers’ attention either by word of mouth, the press, or social media, it’s really hard to resist just making the easy choice and buying the It serum, SPF, or face mask that everybody else seems to have. The issue is that the skincare products that amass the most hype aren’t always the ones that deserve it, like a hit single on an album that contains way better (albeit less popular) tracks.

That problem is just what this list is attempting to solve. Here at Who What Wear, we wind up trying almost every product from every buzzy skincare brand introduced to the market, so we have thoughts about which of them are most worth buying. 

Popular Skincare Products

Photo:

@tylynnnguyen

Here, check out the one product from 15 different much-discussed skincare brands (SkinCeuticals, Sunday Riley, Shani Darden, etc.) that we think you should snag over all the others. 

Eve Lom

Popular Skincare Products: Eve Lom Rescue Mask
Eve Lom
Rescue Mask
£55
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Eve Lom’s solid cleansing oil is probably its most iconic product, but my favourite from the brand is this honey-infused kaolin clay and camphor mask, which works wonders to clear congested pores and calm puffy, irritated skin. I’ve had many a skincare expert tell me to save on cleansers, splurge on masks and serums, so if you’re going to spend £55 on something from Eve Lom, I recommend this, especially because it agrees with so many skin types.

Bioderma

Popular Skincare Products: Bioderma Hydrabio H2O
Bioderma
Hydrabio H2O
£11
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Sensibio H20 is by far the most-hyped product from this cult French drugstore brand. But as far as its cleansing waters go, I’d recommend the newer, lesser-known Hydrabio version, which boasts the added benefits of caffeine and castor oil to extra-revive and hydrate the skin. 

Sunday Riley

Popular Skincare Products: Sunday Riley Auto Correct Brightening and Depuffing Eye Contour Cream
Sunday Riley
Auto Correct Brightening and Depuffing Eye Contour Cream
£60
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Everybody always talks about Good Genes, but after careful review of this beloved brand’s entire collection, team Who What Wear agreed that its most special product is actually its eye cream. “I’ve tried (and regularly use) so many eye creams, but I always find myself coming back to this one,” says our associate beauty editor Erin. “It’s the first one I recommend to friends and family if they’re complaining about puff, circles, or fine lines.”

Herbivore Botanicals

Popular skincare products: Herbivore Botanicals Blue Tansy Mask
Herbivore Botanicals
Blue Tansy Mask
£41
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Like Eve Lom’s Rescue Mask, this treasure of a product works for almost every skin type. Blue tansy causes a cooling, soothing effect, while AHAs and BHAs gently unclog pores and exfoliate for clear, bright, non-irritated skin. 

Supergoop!

Supergoop! Unseen Sunscreen SPF 30
Supergoop!
Unseen Sunscreen SPF 30
£30
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There’s a lot to love about Supergoop!’s mass-followed Unseen Sunscreen, and this is one hero product that is definitely worth the hype. It’s non-greasy and won’t clot pores (brilliant if you’re irritation- or breakout-prone) and it genuinely sinks seamlessly into skin, regardless of tone. Sun protection at its best.

SkinCeuticals

Popular Skincare Products: SkinCeuticals Phloretin CF
SkinCeuticals
Phloretin CF
£145
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SkinCeutical’s legendary C E Ferulic antioxidant serum is 100% worth a purchase. But equally great is the brand’s newer Phloretin CF offering, which boasts all the protective, brightening benefits of C E Ferulic but with a formula that’s more compatible with acne-prone and oily skin. 

EltaMD

Popular skincare products: EltaMD UV Clear Broad-Spectrum SPF 46
EltaMD
UV Clear Broad-Spectrum SPF 46
£37
£34
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This affordable sunscreen is a hit for a reason. Beauty editors and dermatologists are obsessed as well. “This U.S. brand is my absolute go-to for sunscreens,” London-based cosmetic dermatologist Sam Bunting told Byrdie. “The products are incredibly well formulated and contain my favourite ingredient—zinc oxide—at good percentages.”

Shani Darden

Shani Darden Skin Care Retinol Reform
Shani Darden Skin Care
Retinol Reform
£80
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Jessica Alba, Kelly Rowland and Emmy Rossum are just a few of the celebrities who swear by facialist Shani Darden’s products. Her Retinol Reform is her first and best-known launch, but I actually prefer this gentler version, which works perfectly for those new to the intense wrinkle- and breakout-fighting powers of retinol. 

Dr. Dennis Gross

Dr. Dennis Gross Skincare Alpha Beta Universal Daily Peel  30 Treatments)
Dr. Dennis Gross Skincare
Alpha Beta Universal Daily Peel 30 Treatments)
£89
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Any dermatologist worth their salt will tell you that active ingredients like the ones in these wipes are worth your money. This two-step peel kit is loaded with five alpha and beta hydroxy acids plus retinol, vitamins, antioxidants and resveratrol to give you the brightest, clearest, most youthful skin you could hope for. The product has almost a five-star rating on Amazon, and the brand’s website. 

Drunk Elephant

Popular skincare products: Drunk Elephant C-Firma Day Serum
Drunk Elephant
C-Firma Day Serum
£67
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Drunk Elephant is no doubt one of the most buzzed-about skincare brands on the market. This 15% pure L-ascorbic acid serum is one of its most popular offerings, and it’s well-earned. A combination of ferulic acid, vitamin E and enzymes creates smooth, brighter skin. Beauty editors swear by it.

Lancer

Popular skincare products: Lancer Skincare The Method: Polish
Lancer Skincare
The Method: Polish
£60
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More exfoliators! This scrub from the Kardashians’ go-to dermatologist packs an intense punch of physical and chemical exfoliation thanks to mineral crystals, active plant extracts, antioxidants and vitamins A and E. If you’re seriously trying to get rid of acne, wrinkles and dull skin, use this before cleansing every night. 

Nurse Jamie

Popular skincare products: Nurse Jamie EGF Stem Cell Complex
Nurse Jamie
EGF Stem Cell Complex
£102
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Nurse Jamie’s exotic-looking massage roller seems to be all anyone ever talks about, so this highly rated serum often gets overlooked. Epidermal Growth Factor is the key ingredient in this youth-inducing product, which visibly works to stimulate collagen and elastin production for a plumper, more glowing, more lifted complexion. 

Dermalogica

Popular skincare products: Dermalogica Daily Microfoliant
Dermalogica
Daily Microfoliant
£51
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Dermalogica’s daily exfoliant is its buzziest product, and we have to agree with the hype. The rice-based enzyme powder sloughs away dead skin, while a combination of soothing plant ingredients makes the product gentle enough for everyday use. Put this stuff to the test for just a week, and you’ll notice much more glowing, less broken-out skin.

Glossier

Glossier Invisible Shield Daily sunscreen SPF 35
Glossier
Invisible Shield Daily sunscreen SPF 35
£20
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Friends always ask me what skincare to buy from Glossier, and every time, I recommend the same thing: its sunscreen. The product is lightweight, wears well under makeup, and is super highly reviewed by folks with darker skin tones. 

Talika

Popular skincare products: Talika Lash Conditioning Cleanser
Talika
Lash Conditioning Cleanser
£17
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This best-selling French brand low-key makes my single favourite makeup remover on the market. I have lash extensions, which means that any cleansers with oil will mess up the adhesive, but I also have sensitive eyes, which get irritated by harsh ingredients easily. This oil-free formula removes mascara (yes, I wear mascara on my extensions) incredibly well without making my eyes tear, drying out my skin, or wrecking my lashes—an under-the-radar must-have.

This post was originally published at an earlier time and has since been updated. 

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