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These 3 Designers Stood Out as Sustainability Pioneers at London Fashion Week

Do you follow Andrea Cheong on Instagram or TikTok? If you don’t, you should! She has become the trusted and approachable authority in an arena that many find daunting to step into: sustainable fashion. Breaking it down into bite-size pieces of information one can easily digest and use for more sensible shopping tactics in the future, Andrea’s Mindful Monday Method is an absolute must-view if you want to be a more conscious consumer of fashion. With her wealth of knowledge and very good taste, it’s no wonder we had to knock on her virtual door. Join Andrea each Friday on Who What Wear UK’s TikTok channel (@whowhatwear.uk), where she’ll be dissecting the latest trends and shopping phenomena. Last week, she showed you a more sustainable denim edit. This week, she brings you her standout moments from London Fashion Week.

We’ve come a long way since the term “eco-conscious” inspired visions of sackcloths fabricated with detritus in shades of greige and beige. This London Fashion Week continues to inspire hope, and I’d count it as a win for sustainable-fashion champions. Notably, we see a departure from the dependence on mainstream textiles where designers opted for fabrics with a more positive environmental impact. In particular, three collections really stood out: Vivienne Westwood, Richard Malone and Marques’Almeida. These distinctly different examples show how varied, imaginative and aesthetically diverse conscious fashion can really be.

1. VIVIENNE WESTWOOD

best sustainable London Fashion Week brands autumn 2022: Vivienne Westwood

Photo:

Courtesy of Vivienne Westwood

Leading the way, the queen of corsetry. Let’s begin with an impressive statistic: Vivienne Westwood estimates that 95% of the A/W 22 collection that will actually be produced for sale will be environmentally friendly with a particular focus on regenerative agriculture. Yes, that oxblood skeleton stripe suit really is made of non-mulesed wool. And the gabardine trench coats with those impressive shoulders are 60% recycled cotton and entirely natural fibre.

best sustainable London Fashion Week brands autumn 2022: Vivienne Westwood

Photo:

Courtesy of Vivienne Westwood

The focus for Westwood was to use lesser-impact alternatives, particularly for its best sellers. For example, switching to FSC viscose for lining. This accreditation refers to viscose that is sourced from renewable forests, whereas normal viscose is typically linked to deforestation and loss of habitat for animals. 

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